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Utilis Advisory Group has partnered with top New York advertising agencies enabling them to acquire nationally known energy clients and effectively target/manage natural gas and solar campaigns. Services provided include:
- Crafting commercially relevant new business pitches
- Advising strategic planning teams on energy issues and markets
- Interpreting industry/consumer psychographics
- Reviewing ad concepts for technical correctness
- Educating account teams on client/consumer energy issues
- Recommending new energy-related ideas to proactively pitch clients
Recent Success
$80 Million Natural Gas Campaign – Using our insight and knowledge of US natural gas markets, fundamentals and prices to acquire a natural gas association client for a major agency and help create a national television/radio and print campaign to increase fuel market share. Our strategy: 1) exploits recent commodity price declines and 2) capitalizes on the fuel’s relatively clean emissions to both educate policy makers and promote utility coal-to-natural gas fuel switching.
